Build Your Brand
Map your personal brand in 12 minutes.
A research-backed diagnostic of where your brand stands today, with senior leaders inside your organization, on LinkedIn, and anywhere else your reputation needs to travel. Whether you are building internal reputation, external thought leadership, or both.
7 dimensions · 50 questions · First dimension free
Sample output
Your Brand Radar
The Problem
Most personal brand assessments measure one channel. Your brand lives across all of them.
Your brand is the sum of how you show up: in meetings, in monthly summaries, in the LinkedIn post you publish on a Sunday, in the speaking invitation you accept, in the conversation a sponsor has when you are not in the room. Most tools measure one of these. Build Your Brand measures the whole picture.
Seven dimensions, backed by published research, scoring internal reputation and external thought leadership side by side. You get to see where your brand is strong, where it is stalled, and where one specific behavior change would move it the furthest.
Clarity
What you stand for, who you help, and what makes you different.
Visibility
Whether the right people see your work, internally and in the broader market.
Credibility
Track record, delivery, and the social proof around your name.
Consistency
The minimum viable standard you protect every week, including the hard ones.
Authenticity
Whether the professional version of you reflects who you actually are.
Network
The 20 relationships that advocate for you, sponsor you, and open doors.
Action
The systems and accountability that turn intention into outcome.
What You Get
Three layers, designed to compound.
Start free. Diagnose. Build. Each layer gives you more of the same framework, in more depth.
Free
Clarity Snapshot
$0
The first dimension free. Score your positioning and feel how the framework works.
- Seven Clarity questions
- Your Clarity score and tag
- A one-line diagnosis
- Decide whether to continue
$47
Personal Brand Assessment + PDF Overview
$47
The full 50-question diagnostic plus a PDF Overview of your results.
- All 7 dimensions scored
- Brand Profile Summary
- Top 2 strengths and top 3 gaps
- Top 3 priorities with quick wins
- PDF Overview, yours to keep
$96
Brand Builder Bundle
$96
The Assessment plus a personalized Deep Dive Debrief and the 90-Day Brand Builder Challenge.
- Everything in the $47 Assessment
- Personalized Deep Dive Debrief
- AI-written deep dives on your specific strengths and gaps
- 90-day roadmap built around your top 3 gaps
- 90-Day Brand Builder Challenge with daily prompts
- Day 90 retake to measure your growth
Inside the Debrief
A personalized Deep Dive Debrief.
The Deep Dive Debrief reads like a coaching session in document form. Each page is built from your actual answers, written in plain language, grounded in the research that defines each dimension.
Briggs Consulting
Personal Brand
Blueprint
Your personalized brand assessment report and 90-day action plan
178 / 250
Building Brand
71% of maximum score
Your Brand Strengths
A deep dive into where you excel, and how to leverage it even further
CLARITY
28 / 35 (80%)
What This Means
You have done the hard work of defining who you are. Clarity precedes everything else. Most professionals struggle here. You have not.
How To Leverage
- • Lead with your positioning on every introduction surface.
- • Package one strength as a signature framework.
- • Brief your three most likely references on what to say.
Your 90-Day Roadmap
A week-by-week action plan built around your specific gaps
Month 1: Foundation and Visibility
Establish a weekly summary rhythm with your skip-level.
Name your three internal stakeholders
Week 1
Send your first monthly contribution summary
Week 2
Make one substantive meeting contribution per day
Week 3
90-Day Brand Builder Challenge
Daily prompts that turn the plan into a result.
One specific behavior change per day for 90 days, pulled from the 88-action library and matched to your top 3 gaps. Weekly check-ins, streak tracking, and a Day 90 retake so you can measure exactly what changed.
- One action per day, doable in under an hour
- Skip and alternate when life gets in the way
- Streak counter and milestone badges
- Day 90 retake to surface exactly what moved
Day
21 / 90
Streak
11 days
This week's focus
Visibility, Month 1
Recent days
Today's action
Send a monthly contribution summary to your direct manager.
Three sections: what I moved this month, what I'm focused on next month, where I'd value your input.
The Research
Built on research, not opinion.
Each of the seven dimensions measures a construct the research literature identifies as a meaningful predictor of professional brand strength. Your score is a diagnostic against published findings, not a vibe check.
Visibility
Lamont & Lareau, Ibarra & Hunter
Credibility
Cialdini
Consistency
Clear, Duhigg, BJ Fogg
Authenticity
Snyder, Brown
Network
Krackhardt, Granovetter, Ibarra
Action
Gollwitzer
Pricing
Pick the layer that fits where you are.
Personal Brand Assessment
$47
One-time. Full diagnostic plus PDF Overview.
- All 7 dimensions scored
- Brand Profile Summary
- Top 2 strengths and top 3 gaps
- Top 3 priorities with quick wins
- PDF Overview, yours to keep
Brand Builder Bundle
$96
One-time. $47 Assessment plus $49 Challenge.
- Everything in the $47 Assessment
- Personalized Deep Dive Debrief
- AI deep dives on your specific strengths and gaps
- 90-day roadmap built around your top 3 gaps
- 90-Day Brand Builder Challenge with daily prompts
- Day 90 retake to measure your growth
Both paths start with the free Clarity snapshot. You can upgrade to the Bundle from inside the assessment.
Common Questions
Before you start.
Who is this for?+
Professionals who want a reputation that travels. That includes corporate leaders (manager through C-suite) making sure senior decision-makers see what they contribute, consultants and creators growing thought leadership on LinkedIn and in their market, and the many who do both at the same time. The framework works for all three.
How long does it take?+
10 to 12 minutes for the 50-question assessment. The first dimension is free so you can feel the framework before you commit.
What's the difference between the $47 Overview and the $96 Bundle?+
The Overview is your full diagnostic: score across all 7 dimensions, your top 2 strengths and 3 gaps, and your top 3 priorities. The Bundle adds a personalized Deep Dive Debrief written from your actual answers, plus the 90-Day Brand Builder Challenge that runs your plan day by day.
Does it cover LinkedIn and other external channels?+
Yes. The assessment scores your external presence (LinkedIn, speaking, writing, podcasts, the broader market) alongside the internal work that happens in meetings, monthly summaries, cross-functional projects, and the relationships that get you considered for the next opportunity. Most tools measure one channel. This one measures every channel that matters.
What does the 90-Day Brand Builder Challenge do?+
For 90 days you get one specific behavior change per day, drawn from an 88-action library tied to your top 3 gaps. Weekly check-ins, a streak counter, and a Day 90 retake so you can see exactly what changed.
Ready
Take the free Clarity snapshot now.
Seven questions. Two minutes. A real diagnostic of where your brand stands today. Decide if you want to keep going after you see your score.