Build Your Brand · Free to take
Map your personal brand in 12 minutes. Free.
A diagnostic of where your brand stands today, with senior leaders inside your organization, on LinkedIn, and anywhere else your reputation needs to travel. The full 50-question assessment is free. All seven dimensions scored. Your top three strengths and gaps emailed to you the minute you finish. No paywall halfway through.
7 dimensions · 50 questions · 10 to 12 minutes · Free to take
Your Brand Radar
7 dimensions
Most personal brand assessments measure one channel. Your brand lives across all of them.
Your brand is the sum of how you show up: in meetings, in monthly summaries, in the LinkedIn post you publish on a Sunday, in the speaking invitation you accept, in the conversation a sponsor has when you are not in the room. Most tools measure one of these. Build Your Brand measures the whole picture.
Seven dimensions, scoring internal reputation and external thought leadership side by side. You see where your brand is strong, where it is stalled, and where one specific behavior change would move it the furthest.
Sample scorecard
7 dimensions · 50 questions
- 01Clarity80
What you stand for, who you help, and what makes you different.
- 02Visibility40
Whether the right people see your work, internally and in the broader market.
- 03Credibility74
Track record, delivery, and the social proof around your name.
- 04Consistency34
The minimum viable standard you protect every week, including the hard ones.
- 05Authenticity62
Whether the professional version of you reflects who you actually are.
- 06Network58
The 20 relationships that advocate for you, sponsor you, and open doors.
- 07Action29
The systems and accountability that turn intention into outcome.
Free, and what the Library adds.
Take the assessment free. Subscribe to the Assessment Library to unlock the Brand Blueprint, your 90-day plan, and the retest at Day 90.
Free, when you finish
Personal Brand Assessment
$0
Any logged-in user can take all 50 questions free. Your top 3 brief lands in your inbox when you finish.
- 01All 7 dimensions scored
- 02Your top 3 strengths and gaps on the results page
- 03Short email brief with your three strongest signals
- 04Yours to keep. No card required.
Assessment Library Membership
$24.99 / month or $249 / year
$24.99/mo
The full Brand Blueprint plus the 90-day plan plus the Day-90 retest. Three other lenses unlock when you finish. Pick monthly or annual on the subscribe page.
- 01Everything in the free assessment
- 02Complete Brand Blueprint with per-dimension interpretation
- 0390-day plan with action tracker and streak counter
- 04Weekly nurture emails in Alesia’s voice
- 05Day-90 retest with deltas across every dimension
- 06BYLP, Forward Momentum, and SUYT unlock when you finish BYB
- 07Annual plan saves about $51 vs paying monthly for a year
Inside the Debrief
A personalized Deep Dive Debrief.
The Deep Dive Debrief reads like a coaching session in document form. Each page is built from your actual answers, written in plain language, grounded in the research that defines each dimension.
Briggs Consulting
Personal
Brand
Blueprint
Your personalized brand assessment report and 90-day action plan.
Overall score
178/ 250
Building Brand
71% of maximum
Clarity
28 / 35 · 80%
What this means
You have done the hard work of defining who you are, who you help, and what makes you different. Clarity precedes everything else: visibility, credibility, consistency. Most professionals struggle here. You have not.
How to leverage
- 01Lead with your positioning on every introduction surface.
- 02Package one strength as a signature framework.
- 03Brief your three most likely references on what to say.
Action
10 / 35 · 29%
What this means
Your intention is high. Your delivery system is thin. The intake-to-outcome gap is the single largest brand liability in the data: a visible professional who does not finish is a brand that quietly erodes.
The one move
Pick one visible commitment per week. One. Protect it the way you protect payroll. The action library in your plan starts here.
Month 1 · Foundation and Visibility
Establish a weekly summary rhythm with your skip-level and one named audience outside your team.
- Week 01Name your three internal stakeholders.
- Week 02Send your first monthly contribution summary.
- Week 03Make one substantive meeting contribution per day.
- Week 04Review your week against one specific stakeholder.
90-Day Brand Builder Plan
Daily prompts that turn the plan into a result.
One specific behavior change per day for 90 days, pulled from the 88-action library and matched to your top 3 gaps. Weekly check-ins, streak tracking, and a Day 90 retake so you can measure exactly what changed.
- 01One action per day, doable in under an hour
- 02Skip and alternate when life gets in the way
- 03Streak counter and milestone badges
- 04Day 90 retake to surface exactly what moved
Day
21 / 90
Streak
11 days
This week's focus
Visibility, Month 1
Recent days
Today's action
Send a monthly contribution summary to your direct manager.
Three sections: what I moved this month, what I'm focused on next month, where I'd value your input.
Where the seven dimensions come from.
Each of the seven dimensions measures a construct the research literature identifies as a meaningful predictor of professional brand strength. Your score is a diagnostic against published findings, not a vibe check.
Visibility
Lamont & Lareau, Ibarra & Hunter
Credibility
Cialdini
Consistency
Clear, Duhigg, BJ Fogg
Authenticity
Snyder, Brown
Network
Krackhardt, Granovetter, Ibarra
Action
Gollwitzer
Free to take. Subscribe for the rest.
Two cadences on the subscription. Access is identical on both. The full set of what each level unlocks is in the What You Get section above.
Take the assessment
All 50 questions, free
$0
Start →Monthly subscription
Billed monthly, cancel anytime
$24.99 / mo
Subscribe →Annual subscriptionSave $51
Billed once, cancel anytime
$249 / yr
Subscribe →Before you start.
Who is this for?+
Professionals who want a reputation that travels. That includes corporate leaders (manager through C-suite) making sure senior decision-makers see what they contribute, consultants and creators growing thought leadership on LinkedIn and in their market, and the many who do both at the same time. The framework works for all three.
How long does it take?+
10 to 12 minutes for the 50-question assessment. Any logged-in user can take the full assessment free; the top 3 brief lands in your inbox when you finish.
What does the Assessment Library Membership add?+
The complete Brand Blueprint across all 7 dimensions with full interpretation, your 90-day plan with action tracker and streak counter, weekly nurture emails, and the Day-90 retest that shows how far you moved. Three other lenses unlock when you finish BYB: Build Your Leadership Presence, Forward Momentum System, and Standing Up Your Team.
Can I subscribe later, after taking the free assessment?+
Yes. The results page shows your top 3 free with a Subscribe button right on the page when you want the rest. Your scores stay saved on your account.
Does it cover LinkedIn and other external channels?+
Yes. The assessment scores your external presence (LinkedIn, speaking, writing, podcasts, the broader market) alongside the internal work that happens in meetings, monthly summaries, cross-functional projects, and the relationships that get you considered for the next opportunity. Most tools measure one channel. This one measures every channel that matters.
What does the 90-day Brand Builder plan do?+
For 90 days you get one specific behavior change per day, drawn from an 88-action library tied to your top 3 gaps. Weekly check-ins, a streak counter, and a Day 90 retake so you can see exactly what changed. All included in your Library Membership.
- You leave the room.
- Your brand stays.
- Here is what it says.