Topic
Build a brand that travels.
Where you stand with senior decision-makers, on LinkedIn, and across your market. The work, the frameworks, and the diagnostic.
What you'll find here
- Frameworks for clarifying what your brand stands for and where it shows up
- Courses on managing up and showing up credibly with senior leaders
- Recent newsletter pieces on visibility, positioning, and reputation
- A free assessment that scores your brand across seven dimensions
Start here
Build Your Brand Assessment
A research-backed diagnostic across seven dimensions of personal brand. Ten minutes. The first dimension is free.
Frameworks
Frameworks on this topic
Build Your Brand Frameworks
The complete Build Your Brand framework library. Every dimension, every action, in a print-ready PDF you can mark up, share with your team, and keep coming back to.
View framework →
Solving For Burnout
Your midlevel leaders aren't burned out from work. They're burned out from owning what they can't control, and you're paying for resilience programs to fix what's actually a design flaw. 85% of midlevel leaders report weekly burnout, and the root cause across the org chart isn't workload. (HBR, April 2026 (Burnout Looks Different Across the Org Chart).) If your midlevel leaders are burning out, the budget you allocated to wellness will not move the number. The lever is decision rights, not deep breathing. Three moves this coming week: 1. Pull the org chart and circle every role where someone is accountable for an outcome they can't actually move. That's your burnout map. 2. In your next skip-level, ask one question. Where do you have responsibility without authority. Then write down what they say without defending it. 3. Stop funding the next resilience workshop. Spend the same dollar redesigning one decision right that's been stuck in escalation for six months. Name three midlevel roles on your org chart accountable for outcomes they can't actually move. What decision right would you give them if you weren't worried about disrupting the org? That's where the burnout number actually lives.
View framework →
Courses
Courses on this topic
The Leadership Brief
Get more on personal brand in your inbox.
One short note a month with frameworks, scripts, and the work behind the work. Free.
By subscribing you agree to our Terms and Privacy Policy. Unsubscribe anytime.
Keep going with Coach Briggs
Two ways to take this deeper
Membership
Coach's Corner
Monthly leadership frameworks, courses, and members-only briefings. First month free.
Join Coach's Corner →1:1 Coaching
Apply for coaching
Two package options. Bi-weekly sessions, frameworks, and Coach's Corner included.
Apply for coaching →